Growth Product Manager, Website & Experimentation

What You’ll Do

• Own the website growth and experimentation roadmap, aligning initiatives to pipeline, conversion, and business goals.

• Partner with Marketing and Engineering to deliver high-performing landing pages, campaigns, and website experiences.

• Build and prioritize an experimentation backlog across messaging, conversion paths, page templates, and key user journeys.

• Drive A/B testing and optimization initiatives to improve conversion rates, lead quality, and pipeline generation.

• Define requirements for website enhancements, CMS workflows, and platform capabilities.

• Improve marketing self-service capabilities through reusable templates, components, and scalable workflows.

• Partner with Analytics to establish tracking requirements, event taxonomy, reporting, and measurement frameworks.

• Balance growth opportunities, technical investments, and engineering capacity through clear prioritization.

• Monitor website performance and identify opportunities to improve speed, usability, and conversion.

• Collaborate across Marketing, Engineering, Design, and Analytics to ensure initiatives deliver measurable outcomes.

What You’ll Need to Succeed

• 5+ years of experience in Growth Product Management, Product Management, CRO, Marketing Technology, or a related field.

• Strong understanding of website optimization, experimentation, customer acquisition, and conversion funnels.

• Experience translating business goals into product requirements, prioritized roadmaps, and measurable outcomes.

• Experience leading A/B testing and experimentation programs.

• Strong cross-functional collaboration skills with technical and non-technical stakeholders.

• Working knowledge of web analytics, experimentation metrics, funnel analysis, and conversion reporting.

• Familiarity with event tracking, attribution, analytics QA, and performance measurement.

• Experience with headless CMS platforms such as Sanity, Contentful, Storyblok, or similar.

• Experience with experimentation and personalization platforms such as Optimizely, Mutiny, Webflow Optimize, or similar.

• Familiarity with digital experience analytics tools such as FullStory, Hotjar, or similar is a plus.